One of Estonia’s leading animal feed producers wanted to modernize their website to ensure that the information is always relevant and that managing the site and its content would be convenient.
First and foremost, the website needed to be modern and professional. To achieve this, we developed a WordPress-based site with a clean, friendly design. The color palette is light and fresh, and the layout makes extensive use of imagery wherever possible. Thanks to the Gutenberg content editor in WordPress, the solution is flexible and easy to manage.
Since grain market prices fluctuate constantly and purchase prices need to be updated on the website daily, we developed a custom solution: a highly accessible and user-friendly price table view in the admin panel. From the admin dashboard, prices can be updated immediately, and if necessary, price listings can automatically expire at the end of the day.
The second major goal was to move closer to small-scale customers—animal owners—in order to strengthen the company’s presence in the retail market. To support this, an online store was created where animal owners can purchase feed in smaller packaging. We built the e-commerce solution using WooCommerce.
To ensure smooth logistics and automated financial transactions, the online store is integrated with Maksekeskus for payments and with Noom business software (the latter being a third-party solution).
As a custom solution, we also developed an automated system for generating Omniva shipping labels. We integrated with the Omniva API, and based on the ordered product, its weight, price, and destination, the system automatically generates a unique shipping label. This label is sent to the producer’s facility for printing, helping the courier service deliver the package smoothly to the customer.
